PRIVACY POLICY

Last Updated: February 26, 2025

1. INTRODUCTION

Welcome to [DDTMC LLC] ("Company," "we," "us," or "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing attribution platform (the "Platform").

Please read this Privacy Policy carefully. By accessing or using our Platform, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Platform.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Platform:

2.1 Information You Provide to Us

  • Account Information: When you register for an account, we collect your name, email address, phone number, company name, and account credentials.

  • Billing Information: Payment details, billing address, and other information necessary to process payments.

  • Marketing Platform Credentials: Authentication credentials and access tokens for your marketing and advertising accounts (such as Facebook, Google, LinkedIn) that you choose to connect to our Platform.

  • Configuration Data: Settings, preferences, and configurations you establish within our Platform.

2.2 Information We Collect Automatically

  • Usage Data: Information about how you use our Platform, including pages visited, features used, and actions taken.

  • Device Information: IP address, browser type, operating system, device identifiers, and other technical information about the device you use to access our Platform.

  • Cookies and Similar Technologies: We use cookies, pixels, web beacons, and similar technologies to collect information about your interaction with our Platform. See our Cookie Policy section for more details.

2.3 Information From Third-Party Platforms

With your authorization, we collect data from third-party platforms, including but not limited to:

  • Advertising Platform Data: Campaign performance, audience insights, conversion data, and related metrics from connected advertising accounts (Facebook, Google, LinkedIn, etc.).

  • Website Analytics Data: Visitor behavior, conversion events, and other website performance metrics from your website(s).

  • First-Party Customer Data: Customer information, transaction data, and other business information you choose to import into our Platform.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

3.1 Provide and Improve Our Services

  • To provide you with access to and use of our Platform.

  • To process and complete transactions and send related information, including confirmations and invoices.

  • To analyze, improve, and enhance the features and functionality of our Platform.

  • To develop new products, services, features, and functionality.

3.2 Marketing Attribution and Analytics

  • To provide marketing attribution services that help you understand the effectiveness of your marketing and advertising efforts.

  • To generate analytics, reports, and insights about your marketing performance.

  • To help you optimize your advertising campaigns and marketing strategies.

3.3 Data Sharing with Advertising Platforms

  • To send conversion data, customer events, and audience information back to advertising platforms for campaign optimization purposes, with your explicit authorization.

  • To create and manage custom audiences for advertising purposes.

  • To facilitate conversion tracking and campaign performance measurement.

3.4 Communication and Support

  • To respond to your inquiries, comments, feedback, or questions.

  • To send administrative information, such as confirmations, technical notices, updates, and security alerts.

  • To communicate with you about products, services, offers, promotions, and events, and provide other news or information about us and our partners.

3.5 Legal and Security Purposes

  • To comply with legal obligations.

  • To enforce our terms, conditions, and policies.

  • To protect our rights, privacy, safety, or property, and/or that of you or others.

  • To detect, prevent, or otherwise address fraud, security, or technical issues.

4. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

4.1 With Your Consent

  • We share your information with third parties when you have instructed us to do so or otherwise provided your consent.

4.2 With Advertising Platforms

  • We share data with advertising platforms (such as Facebook, Google, and LinkedIn) in accordance with your configuration settings and authorizations. This may include conversion events, customer data, and audience information for the purpose of campaign optimization.

4.3 With Service Providers

  • We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as hosting providers, analytics companies, customer service, and billing processors.

4.4 For Legal Reasons

  • We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

  • We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of our users or others.

4.5 Business Transfers

  • If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to retain information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

6. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have certain rights regarding your personal information:

6.1 Access and Portability

  • You may request access to the personal information we have about you and, in some cases, request that we provide this information in a portable format.

6.2 Correction

  • You may request that we correct inaccurate or incomplete personal information about you.

6.3 Deletion

  • You may request that we delete your personal information, subject to certain exceptions provided by law.

6.4 Restriction and Objection

  • You may request that we restrict the processing of your personal information or object to our processing of your personal information.

6.5 Withdrawal of Consent

  • Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.

6.6 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law. Please note that we may need to verify your identity before responding to your request.

7. INTERNATIONAL DATA TRANSFERS

We may transfer, store, and process your information in countries other than your own. Our servers and third-party service providers may be located in various countries around the world. When we transfer your information internationally, we take measures to ensure that your information receives an adequate level of protection as required by applicable law.

8. DATA SECURITY

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. CHILDREN'S PRIVACY

Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

10. COOKIE POLICY

10.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. We use cookies and similar technologies (e.g., web beacons, pixels) to enhance your experience on our Platform.

10.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the basic functionality of our Platform.

  • Performance Cookies: Help us understand how visitors interact with our Platform by collecting and reporting information anonymously.

  • Functionality Cookies: Allow our Platform to remember choices you make and provide enhanced features.

  • Targeting/Advertising Cookies: Used to deliver relevant ads and track ad campaign performance.

10.3 Your Cookie Choices

You can manage your cookie preferences through your browser settings. Most web browsers are set to accept cookies by default, but you can usually modify your browser settings to decline cookies if you prefer. Please note that removing or rejecting cookies could affect the functionality of our Platform.

11. THIRD-PARTY ADVERTISING PLATFORM INTEGRATION

11.1 Facebook Integration

When you connect your Facebook advertising account to our Platform:

  • We access and collect data from your Facebook advertising accounts in accordance with Facebook's Platform Terms and Developer Policies.

  • We may send conversion data and customer information back to Facebook to help optimize your advertising campaigns.

  • We do not use Facebook user data for any purpose other than providing our attribution and optimization services to you.

  • We comply with Facebook's requirements regarding the collection, use, and sharing of Facebook user data.

11.2 Google Integration

When you connect your Google advertising account to our Platform:

  • We access and collect data from your Google advertising accounts in accordance with Google's API Services User Data Policy.

  • We may send conversion data and customer information back to Google to help optimize your advertising campaigns.

  • We comply with Google's requirements regarding the collection, use, and sharing of user data.

11.3 LinkedIn Integration

When you connect your LinkedIn advertising account to our Platform:

  • We access and collect data from your LinkedIn advertising accounts in accordance with LinkedIn's API Terms of Use.

  • We may send conversion data and customer information back to LinkedIn to help optimize your advertising campaigns.

  • We comply with LinkedIn's requirements regarding the collection, use, and sharing of user data.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our Platform prior to the changes becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

13. CONTACT US

If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at:

DDTMC LLC
2108 N ST, STE N, SACRAMENTO CA 95816
[email protected]
+18083590543

14. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. This section describes those rights and explains how to exercise them.

14.1 Right to Know

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months, including:

  • Categories of personal information we collected about you

  • Categories of sources from which we collected personal information

  • Our business or commercial purpose for collecting or selling personal information

  • Categories of third parties with whom we share personal information

  • Specific pieces of personal information we collected about you

14.2 Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

14.3 Right to Opt-Out of Sale or Sharing

If we sell or share your personal information, you have the right to opt-out of the sale or sharing of your personal information.

14.4 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

15. EUROPEAN PRIVACY RIGHTS (GDPR)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws.

15.1 Legal Basis for Processing

We process your personal information on the following legal bases:

  • Performance of a contract when we provide you with our services

  • Compliance with a legal obligation

  • Our legitimate interests, which do not override your fundamental rights and freedoms

  • Your consent, when required

15.2 Data Protection Officer

We have appointed a Data Protection Officer who can be contacted at [DPO EMAIL ADDRESS].

15.3 Supervisory Authority

If you are in the EEA, UK, or Switzerland, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

16. ADDITIONAL DISCLOSURES FOR SPECIFIC JURISDICTIONS

16.1 Nevada Residents

Nevada residents have the right to opt out of the sale of certain "covered information" collected by operators of websites or online services. We currently do not sell covered information, as "sale" is defined by Nevada law.

16.2 Virginia, Colorado, Connecticut, and Utah Residents

Residents of Virginia, Colorado, Connecticut, and Utah may have additional rights under their respective state privacy laws. These may include the right to access, correct, delete, port, opt-out of targeted advertising, and opt-out of profiling in certain circumstances.

17. BUSINESS TRANSFERS AND CORPORATE AFFILIATES

We may share your information with our corporate affiliates (companies under common ownership or control) and in the event of a business transfer (such as a merger, acquisition, or sale of assets).

18. ACCOUNTABILITY AND COMPLIANCE

We are committed to ensuring compliance with applicable privacy laws and regulations. We regularly review our privacy practices and update them as necessary to ensure ongoing compliance.